So this new TV ad for Devassa beer has been causing quite a stir in Brazil. It features Paris Hilton (apparently it’s their new blonde beer or something) who’s… well, she’s doing what she does. But government and women’s groups have moved to have it banned, apparently, on the grounds that beer advertising should not [...]
Posts Tagged as ‘Advertising’
November 16, 2009
Two Incredible Photos by Hélvio Romero…
…from the days before São Paulo’s Cidade Limpa laws. More Hélvio Romero photos here.
September 3, 2009
Questão de Gosto
If you’re anything like me, you might have to look twice at this to see what’s going on. What you’re looking at is a mocked-up poster pitched by the Brazilian ad agency DDB Brasil to the wildlife charity WWF. The slogan? The Tsunami Killed 100 Times More People Than 9/11. Pretty tastless, eh? The charity have been quick to [...]
August 19, 2009
An interesting wee idea
I’d heard a bit about this new plan in Brazil to save a bit of water by peeing in the shower. Hadn’t spotted this great little video by Fernando Sanches though. Thanks Maria. It’s all part of a new campaign by the Fundação SOS Mata Atlântica which focuses on the fact that each flush wastes up [...]
June 25, 2009
Prometheus Unbound
Don’t know much about this video but it’s definitely worth a watch for a really interesting, slightly troubling vision of the future of media. I especially like the idea of Lawrence Lessig as US Secretary of Justice. Not sure about the strange voice-over though…
June 5, 2009
Monster Munch
Nice new Brazilian poster campaign for Cup Noodles, slogan “Genuine Japanese Fast Food” From good old Saatchi & Saatchi (via I Believe in Advertising)
April 3, 2009
What Is It Good For?
Impressive new advertising spot for Amnesty International from Lobo and the Leo Burnett agency in Lisbon: If you like it, why not check out their site?
February 11, 2009
Who’s down with OCB? (Yeah you know me)
I’ve never met São Paulo-based Brazilian-Japanese director Cisma, but I like him already. Here’s two solid reasons: 1. On his Vimeo profile he describes his interests as “comic books, old cars, rock concerts, woodworking, video games, japanese food and zen-buddhist meditation, just like everybody else.” 2. He makes high-quality shorts, sometimes with cunning punning titles. An example? [...]
